Archive for the ‘Digital Marketing Strategy’ Category

August 7, 2014 0

USING CONTENT TO GET YOUR STORY OUT THERE JUST LIKE COCA-COLA

By in Content Development, Digital Marketing Strategy

I spend much of my time online looking at creative campaigns wondering, “How the hell did they come up with that?” A company that has really stood out this past year has been Coca- Cola, they have kept churning out really epic stories that go way beyond selling their product to getting you as an […]

June 20, 2012 0

How effective is Facebook’s paid advertising?

By in Digital Marketing Strategy, Social Media for Business

The effect of Facebook’s paid advertising has been a huge bone of contention in recent months with General Motors cancelling all its paid ads on the network and Reuters publishing a scathing poll that states that four out of five users are not swayed by Facebook Ads. We however sought to establish when and if […]

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June 6, 2012 1

Will Social Media Marketing remain sustainable?

By in Digital Marketing Strategy, Social Media for Business

  And what a month it has been for Facebook… The social media giant with delusions of grandeur a la Google and Apple took a tumble, well more than just a tumble in the stock market. Facebook Inc. has shed off just north of 32% of its original share price of $38 to close at […]

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