Author Archive

June 20, 2012 0

How effective is Facebook’s paid advertising?

By in Digital Marketing Strategy, Social Media for Business

The effect of Facebook’s paid advertising has been a huge bone of contention in recent months with General Motors cancelling all its paid ads on the network and Reuters publishing a scathing poll that states that four out of five users are not swayed by Facebook Ads. We however sought to establish when and if […]

Tags: , , , ,

June 6, 2012 1

Will Social Media Marketing remain sustainable?

By in Digital Marketing Strategy, Social Media for Business

  And what a month it has been for Facebook… The social media giant with delusions of grandeur a la Google and Apple took a tumble, well more than just a tumble in the stock market. Facebook Inc. has shed off just north of 32% of its original share price of $38 to close at […]

Tags: , , , , ,

May 30, 2012 5

NFC in Kenya?

By in Mobile and Business

Near Field Communication or NFC is by far one of the main buzzwords in the mobile tech industry today. It can be described as a secure short-range communication standard for use in smart phones and other compatible devices that establishes a high speed link when the two devices are in close proximity. Google made its […]

Tags: , , ,